Zynga’s Q2 financial reports have been released earlier this week, showing a disastrous drop in the value of the social gaming company’s shares, contrary to optimistic predictions. However, this seems to have a positive effect on Zynga opening to the real money market.
Only a couple of days ago, Zynga CEO Marc Pincus confirmed: the company is investigating the option to enter the real money market. Still, no specifics were revealed, which did not do much against concerns that the company’s intentions are not very serious after all.
Earlier this week, the Q2 financial reports of Zynga have been released, revealing a significant drop of 40% in the company’s shares, which goes straight against analysts’ expectations of a minor rise. It appears that Facebook shares followed in the footsteps of those of the social gaming company and showed decline as well.
This may well have had an impact on Zynga management, as Pincus spoke about their entrance to the real money market with slightly more specifics last time: “We have our first products in development and we intend to release them in markets that are regulated and open, subject to our getting licensing.” This the CEO said upon announcing Zynga to enter the real money market in the first half of 2013.
“We’re not making more public announcements about how we’ll enter those markets today. Obviously it is subject to us having a license,” Pincus added, together with a hint concerning the US market, which is “attractive” but “not an open, regulated environment” as yet.
Zynga has recently been connected to several upcoming deals that could enhance the company’s preparations for the real money market, including the possible purchase of the Ongame network or licensing the Playtech or GTECH G2 platforms.